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As Myspace.com continues its strategic move towardbecoming an “entertainment portal,” the growth to Myspace Music shouldhelp cement their presence in this space. Since the site’s launch inSeptember 2008, unique visitors to the music.myspace.com subdomain haveincreased 190 percent — growing from 4.2 million unique visitors to12.1 million in June 2009. Year-over-year traffic to the URL hasincreased 1,017 percent.
Among the top 10 social media sites, Twitter.com was again thefastest growing, increasing 1,928 percent year-over-year, from 1million unique visitors in June 2008 to 21 million unique visitors inJune 2009–making Twitter the fourth most visited member communitiessite in June. Facebook continued to lead as the No. 1 U.S. socialnetworking site for the sixth month in a row, with 87.3 million uniquevisitors in June 2009.
Facebook was also the No. 1 social networking site among the top 10when ranked by average time per person, with visitors spending anaverage of 4 hours and 33 minutes on the site in June. This is a 240percent year-over-year increase. The average time per person on Twitterincreased 522 percent year-over-year, from 5 minutes and 2 seconds inJune 2008 to 31 minutes and 17 seconds in June 2009, making it thefastest growing by time per person among the top 10.
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